Sulfates free, Parabens free and Artificial Colourants free - Sounds magical to the ears right?! Well that exactly is the case with the all new Wella Professionals elements range that was launched recently and I have been hooked onto the products since the last few months thanks to its composition and effects. A squeaky clean and healthy scalp along with nourished and vibrant hair are the results of using this amazing all NATURAL range.
Since going the organic and natural way is the mantra these days, Wella couldn't have had a better timing to launch the Elements Range which has been inspired by nature and the Amazon rainforest. Nimrat Kaur launched the Wella Elements Range with Wella Innovation Expert Dr. Kerstin Meyer Lipp who took us through the range in detail.
I also got a chance to get a one on one with Dr. Kerstin Meyer Lipp and got all my questions answered about the magical range that took 2 years to develop so that it would be absolutely natural in nature and give you amazing results despite being free from sulfates, parabens and artificial colourants. She gave me indepth answers to all my questions which I am sharing with you.
According to her the reason why Wella decided to invent this range was, “I think natural products have made their way back in fashion. People are becoming increasingly aware of the ingredients contained in the products that they use in everyday life– such as hair care products. As part of trying to live a healthy lifestyle, they are now looking for more natural alternatives which contain fewer chemicals, but do not compromise on performance.”
Elements Renewing Shampoo
The Wella Professionals Elements Renewing Shampoo has been developed using the NuTREE Complex, which is a unique natural tree extract combining the ingredients that give trees their strength and is found in the forests of Germany. The exclusive NuTree complex has been a scientific breakthrough in the world of hair care and has been developed by Wella. This complex works as an antioxidant to reduce free radical damage and also has anti-irritant properties that help in calming the scalp. It provides upto 10 times more strength by strengthening the hair root as well as to the hair, thus protecting from breakage and renewing hair vitality. The keratin structure in the shampoo is also formulated in such a way that even without chemicals, the hair still looks equally shiny and healthy. It is this exclusive NuTREE complex, that eliminates the use of sulfates, parabens and artificial colorants.
Elements Renewing Mask
The Wella Elements Renewing Mask is a combination of the NuTREE complex and Panthenol, which is commonly known as pro-vitamin B5. These together penetrate the hair to deeply nourish by repairing the inner keratin cell structure and binding moisture in the hair. The result is smooth, healthy and nourished hair from the roots to the tip.
Also the range has a completely new fragrance which is inspired by the green wood of the Amazon rainforest and has been specially developed for the range thus making the appeal even more luxurioius. The products can be used on all types of hair and on chemically treated hair as well. People with dandruff and chemically treated hair benefit the most because of it's ability to make your scalp squeaky clean, nourished and strong without chemicals unlike other products
My verdict: Each word of what she said about the product effect turned out true. In the last few months I have seen reduced breakage, shinier and stronger hair. The shampoo and mask have a lovely fragrance which is quite different and refreshing and doesn't smell like anything I have used yet. Since there are no artificial colourants, the shampoo is a transparent liquid and the mask is white in colour and creamy in texture.
The froth is there despite no sulfates which also was a real surprise. It shows how deeply researched the products are and the level of expertise used to invent the range. The packaging is simple and elegant with soothing colours like green and white used to represent the natural aspect of the product. The products are a little steep in the pricing with the shampoo being priced at INR 975/- and the mask at INR 1075/- but are worth every penny that you pay for something this natural and high end. The shampoo can be used daily and the mask needs to be used just once a week for best results. Even on my coloured hair, it has had brilliant effects and if you have noticed my hair grow at an astonishing pace, that is all thanks to the Wella Elements range :-)
It's time for the contest now and 5 of you lucky ones like I mentioned above, can win the amazing Wella Elements range hampers consisting of a shampoo and hair mask each! To participate you need to answer a simple question and complete a few steps and who knows you could be one of the winners!
Here's my question
Give me one natural hair care tip that you use to take care of your hair in Summer!
And here are the steps:
- Drop your answers as comments below
- Follow Ri(t)ch Styles on Twitter, Facebook, Instagram and YouTube - Not mandatory but increases your chances of winning
- Follow Wella India on Instagram and Facebook - Not mandatory but increases your chances of winning
- Please drop your social media handles along with the answer to the question for us to crosscheck. Also leave your email id for us to be able to contact you incase you win!
- Winners will be announced on my Instagram, Twitter and Facebook, so make sure you have followed me to know ;-)
- Contest ends on 20th May 2016
- Contest is open to Indian Residents only