Everyone's skin is different and so each one of us needs to take care of it in our own unique way. However, most of us don't realize this and so we follow set routines and use products just by their name and usage which may not suit us. I am glad that companies like Galderma who have successful brands like Cetaphil and Biluma, have launched a new initiative and made this month the Skin Awareness Month. With this they aim to educate consumers to Know their Skin, and what one needs to keep it healthy and beautiful. Basically one needs to know the importance of the right selection of products depending on our skin type.