Wednesday, September 10, 2014

MAX Women's Day Out - Increasing the glamour quotient - 3rd September 2014

MAX, India’s leading fashion value brand, has always strived to deliver the latest international styles at pocket friendly prices with a feel good and a look good factor. Along with that, it's constant endeavour to create in-store experiences that keep the crowd engaged and coming back for more, is a winning point that sets them apart.

While the world celebrates Womens Day only on 8th March every year, MAX has decided to pamper us women through the year. As a perfect reward to women, recognizing their important role in the society, aptly named Max Women’s Day Out, the latest offering from the brand brings together an exclusive day for women to unwind, relax and shop. For September they have planned it on the first 2 Wednesdays of the month- 3rd and 10th.

Packed with special offers, workshops and pampering sessions only on Wednesdays, Max Women’s Day Out is all set to increase the glamour quotient among the country's fashionistas. Ladies can indulge in exciting activities like nail art, mehendi, foot spas, fun sessions on styling and health tips, cooking, parenting and much more. The offers are available across key markets like Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Chandigarh, Pune, Mangalore, Lucknow and Bhubaneswar.

Mr. Vasanth Kumar, Executive Director, Max spells it out for us - “Women are our primary target audience and this latest initiative recognizes the importance a woman plays in the society. It is our way of thanking them and giving them what they deserve the most – a mid-week-break for a little bit of indulgence. With Max Women’s Day Out, we aim to provide a memorable experience in a fun filled environment.”

3rd September saw a host of fun activities across the stores countrywide including the Max Women's Day Slogan Contest and the 5 minute Style Challenge. Let's check out the fun at some of their stores!




So much pampering isn't it? :-) Well this is not it! MAX has a lot planned this week too which you will see in the next part of this series, so stay tuned!!

For further details on such exciting happenings at MAX, follow them on:

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Tuesday, September 9, 2014

Our precious one is here! :-)

A star fell down from heaven
and landed in our arms,
with all of mummy's sweetness
and all of daddy's charm.
We are star struck by the arrival of
Aryaa Sinha
born on August 12th 2014!  :-)

Life can't be more perfect than it is at the moment. We are extremely happy on the addition of this tiny and fashionable new member to the Ri(t)ch Styles team!

Thank you so much for your best wishes,blessings and love all the way.

PS: She is a total poser already! You will see when her pics are up! ;-)

If you like what you see on Ri(t)ch Styles and want to stay updated regularly, follow Ri(t)ch Styles on 
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Thursday, August 7, 2014

Product Review: MAC Select Sheer Pressed Powder

You all must be using pressed powders of some brand or the other for the simple reason that it is one of the most basic but much required items in our regular make-up routine. For those of you who don't, I would strongly recommend including one in your routine because it does the simple job of evening out your skin tone along with other benefits. Today I'm reviewing the MAC select sheer pressed powder, which I have been using for the last four and a half  years and is my go to pressed powder for the perfect look.

MAC+Select+Sheer+Pressed+Powder


MAC+Select+Sheer+Pressed+Powder


I have dry skin which requires a light pressed powder and not a heavy one which can mattify the skin too much making it look drier. The MAC Select Sheer Pressed Powder fits my requirement perfectly as it is super light, sheer, silky(I love the feel of it on my skin), not at all chalky(micro-fine) and has the ability to last on the skin for over 6 hours of use, keeping the skin looking fresh and flawless. For a person like me, who mostly has no time for touch-ups and likes the natural look, it is the most suitable pressed powder to carry in one’s make-up pouch. I was introduced to this powder when I started preparations for my trousseau make-up kit for my wedding. Budget wasn't the constraint and since I'd been using MAC eye shadows and lipsticks from earlier, I knew I didn't need to worry about the quality of something that would probably last on my face all day. In my 5th year of use now, this is one product that I buy again and again and haven't found a better product to replace it, as it qualifies the most important requirement of my day make up for me i.e provides me the absolute natural look while covering all flaws, fine lines and last for over 6 hours. It does a great job of keeping my skin looking matte without drying it. Also it sets my foundation and concealer perfectly without making me look over the top when I need to use it over them.

The best way to use it would be over your sunscreen or moisturizer for light coverage, or over your foundation for a finished look. There is a puff provided or use a powder brush.

It is priced at INR 1650 for 12 gms and comes in 13 shades, so you are sure to find a match. Just make sure you check whether you are a cool or a warm skin shade and then accordingly buy the right NC or NW shade. Also if you have a lot of marks on your skin, I will not recommend it. Then you need to go for a heavier pressed powder.

For people with dry skin like me, this is just the thing you need. Try it and am sure you will love it!

Disclaimer: I have not been compensated for this post and all the views stated here are solely my own.

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Thursday, July 31, 2014

Ri(t)ch Styles 5th Blogversary + Blogging tips :-)


Ri(t)ch Styles turned 5 years old this week! A milestone I am so excited and proud of! Unbelievable as it seems, its 5 years since I started this blog on a rainy rainy day, which today I believe was God showering me with 'Good Luck' and 'Success' for the lovely days of blogging that lay ahead of me :-)

I still remember the lovely fashion blogs I used to read in 2009, and think what a great job those bloggers did. Then one fine day it hit me to start my own blog to express myself, where I could share my ideas, outfits, tips and a lot more and that’s how Ri(t)ch Styles came into being. I remember sitting on my laptop trying to figure the best platform to have my blog on - figured that blogger was simpler than wordpress, signed up and four days later I was on my way. Those 4 days were spent figuring the best ways to post, picture sourcing details, kind of content that I would post, linking back and alignment(ughh - it sucked then) issues. I had no clue then as to how many people beyond my family and friends and clients(styling business) would read it, but I was highly motivated to get it going! Today I'm glad I took that step, and it has been one of the best decisions of my life.

The blog started as a fashion blog and the focus still remains that, but it has transcended into a lifestyle blog that also encompasses beauty, travel, food and other related aspects of lifestyle. In these 5 years the bouquet has become bigger with the Facebook page, Twitter, Instagram and finally a YouTube channel getting added to the Ri(t)ch Styles family.

Over the years I've had various experiences that have resulted in some learnings that I would associate with a successful blog and blogger, and sharing it with you guys was the apt thing (especially for all those of you who have regular questions about how to start a blog and go about it). It took me a while to find my way around as well, nothing is in place right from the start, but these can help like they still help me to get better every day :-)

  • Content is King
The frequency of your content doesn't matter if your content doesn't engage or give out some kind of information to your reader. Even if you post everyday but the content is not of any interest to your reader, then your efforts are going to go waste. Also if yours is the same content that is on numerous other sites, then the reader doesn't have anything new to read on your blog. I stay away from copy-pasting press releases as I believe in customised content for my readers/followers and my brands. As per feedback from people, this has really helped my blog in standing apart from a lot of others. Also copying or plagiarizing content is a big NO-NO - Be Original!

  • Passion
Blogging is not just about writing and putting up some pictures. It is way beyond that. You have to be passionate about what you are doing and the topics you are writing on. Please do not think of starting a blog just for the fun of it. You will lose interest eventually like a lot of bloggers that I have seen come and go in these 5 years because of their lack of passion. You have to keep the blog posts coming and be consistent so that your readers stay engaged. Blogging has to become a part of your daily life - not in terms of churning a blog post out every day, but atleast in thought and planning so that your blog takes shape well.

  • Patience and Positive Attitude
Patient bloggers do not let lack of response or not touching their targets in terms of numbers or page views or comments get to them. It takes time to generate traffic but you should keep churning out blog posts irrespective of the response, believing that sooner or later things will turn around for you. Sometimes a lull comes even from brands getting in touch with you, but treating it positively like an intermission/break for some breathing space works, before reader responses/brand work starts pouring in again. Also there may be days that you face 'Bloggers Block' where your mind is not able to churn out ideas. Don't worry, it's just a matter of time before you get your groove back!

  • Be Approachable and Friendly
You need to be approachable as in be really interested in knowing your followers and fans where in they should be able to reach you through comments, emails and your social media platforms and you should equally interact with them. Nagging followers/stalkers should be politely handled until and unless they cross their limits and that is when you should stop engaging or block them. Networking and meeting other bloggers at events or through other mediums like networking platforms, blog comments and more is also important. It helps you learn and grow as part of a community. I have had the privilege of meeting some great bloggers that I have formed healthy relationships with. Building friendly bonds and having a good understanding with the brands you work with is also key. Everything at the end of the day is built on relationships.

  • Keep educating yourself
It is important to keep improving and learning in order to stay relevant to your followers. There is no end to learning even if you are getting more and more popular. In fact the pressure increases to do better in every way. Learning from mistakes is vital as well. Embracing feedback and trying to work on it to improve is essential. Read, interact with the industry, acquaint yourself with new happenings, mingle with peers - basically do whatever it takes for you to keep educating yourself further in order to educate your readers. 

While there are a lot more learnings, these are the most important ones that I thought I should share :-)

Thank you to all you lovely people who have supported me in this journey through your reads, follows, comments, motivation and referral to friends and family. I truly appreciate it especially through through the last one year where I haven't been as regular due to my pregnancy, but you guys stuck around. Love you all!

Cheers to many more 'Ri(t)ch and Stylish' years ahead! 

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