Monday, July 20, 2015

A larger than life Model Hunt for aLL's 10th year celebrations!

When Eden Miller showcased the first ever plus-sized clothing show in New York Fashion Week in 2013, it made headlines across the world. Not that the concept wasn't in existence from before, but the acceptance was hardly there. It was always something that was spoken in hush hush. People wanted to always believe that that they were this tinier person who could fit into regular sized clothes. India however had had the revolution much earlier - to be precise 2005 with the launch of the brand aLL (A Little Larger) by Future Lifestyle Fashions - a brand who's sentiment was that everyone needs to look good irrespective of size or shape.

The brand started with one store and 2 collections every year and today it is spread over 46 stores across the country. Over the years it has also stood strong emerging at No. 1 position in the plus-size fashion category. You'll know why when you see their Spring Summer 15 lookbook below :)

Well it's just not their awesome collection that makes me loves them, it's also the efforts they put in to make the plus-size community feel like they are just like any of the regular lot! Their latest endeavour is my favourite till date and on occassion of aLL's 10th anniversary it gives all you gorgeous plus size people out there a chance to be part of their model hunt for the Autumn/Winter 2015 campaign. Here is how you can go about it!

Guys and gals what are you waiting for? As mentioned above mail your photos and contact details to before 31st July ’15 and who knows you may be the lucky ones! :)

Best of luck!

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