MAX Fashion Play: 'Summer Secrets' 2015 Preview

Spring and summer are more or less synonymous in a city like Mumbai and for me they mean bright colours, lots of prints, light fabrics and airy silhouettes. At the recent Spring Summer 2015 preview hosted by Max, I witnessed a delightful blend of all these and felt like a child in a candy shop not able to wait to pick it up all. They had promised us some 'Summer Secrets' and what was revealed was fantabulous! They have incorporated most of the current international trends into their Spring Summer 2015 collection, and have it working very well for them with the really affordable price points they are offering. What impressed me even more was that not just the women's but also the men's collection was bang on track. The entire collection lets you prep up your wardrobe at really pocket friendly prices for the coming summer and I am going to take you through it all just the way I witnessed it - The Max Fashion Play way!

Tropical Prints

This range imbibes inspiration from the tropics and you can see the elements like the rain forests, fruits, beaches, birds, and palm trees all across this range along with a lot of pastels and muted tones. The men's and the women's range was exhaustive. I loved loved loved the crop tops.

Floral prints

This range is the perfect marriage of florals and colours. Right from small prints to big prints, bright colours to pastel colours, this range has it all. Working print on print is also quite easy with the offerings that this range has. The jumpsuit here was my absolute favourite out of the entire collection.

Sporty Collection

No men's collection can be complete without the sporty range. Graphic tees, comfy tracks, cargos and the swoon list can go on. This range was a really smart one from Max with the tees having a base print and then a numerical print on it.

Casual Ethnic & Indo-Western

The ethnic range consists of beautiful hues and the Indo-western range has a nice boho vibe to it. Casual anarkalis that you can also wear as maxi dresses, digital prints on crepe kurtas, maxi skirts, peasant tops and Indian embroidery on skirts and capes is one reason why I am going to lay my hands on these as soon as they are in the stores. 

Quite explosive isn't it! But well just in case you might have missed anything, here is the video encapsulating it all!

And they weren't done with us with that :) So I ain't done yet with you too ;) Post the multiple showcases, they had a bloggers styling activity which was my favourite bit, where they assigned us a model and asked us to style them. They ran a contest on their Facebook page called the 'People’s choice award' but more than the results what was fun was creating my personal style statement this is what I came up with :)

The look was a combination of a bright yellow free spirits t-shirt, a pastel blue bird print shorts and aztec weave tie-up shoes.

Here's my thought process behind look

A lovely afternoon with some lovely secrets revealed for a stylish summer ahead! Go check it all out at a Max store near you :)

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Mid-Day in Paris with ELLE Fashionwear And Jean-Claude Biguine

ELLE Fashionwear held their first ever blogger meet in Mumbai recently at their Linking road store to preview their Spring Summer '13 collection. Themed as 'Mid-Day in Paris', the agenda also included discussing the nuances of French fashion with the ELLE design team as well as get styling tips from the professionals of Jean-Claude Biguine. While botanical prints dominated the collection, we got a preview to the neons that will make an entry into their collection in the coming weeks. Shorts, floral prints, asymmetrical dresses and flirty tops, all that a girl needs to look and feel cool in the hot summer that has hit us already!

Botanical prints and cool fabrics in the current SS '13 collection

Neons and bright colours that will make an enter the collection in the next few weeks

The JCB team getting me ready for my styling session

And Voila! :)

This botanical print dress caught my eye and this is what I chose to style my look around. I loved what JCB did to my hair and how the over all look turned out. An evening of Fashion, Champagne and Hors d'oeuvres along with a chance to catch up with my fellow bloggers - fun as always! :)

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Trends 2013: Florals for Summer

Kiosha’s collaboration with Ri(t)ch Styles brings us to one more outfit post today :) I styled another look for them and this time I chose a floral dress since florals totally shout SUMMER! Those of you who follow me on my blog and most of my social media platforms, must have seen my unending love for florals with the start of summer and I can right at this moment picturise how many more posts are gonna have this trend in them.

Bright accessories predominantly in yellow, synced in perfectly with this dress and there I was raring to step out for a summer lunch with the girls.

Blue Floral Dress - Kiosha.com
Bag - H&M
Sunglasses - RayBan
Blue Studded Ballerinas - Forever New
Neckpiece - Ri(t)ch Styles
Colourful Bangles - Colaba Causeway & Linking Road

Summery isn't it? :) Well get your wardrobe loaded with florals whether a dress, a top, a belt, a bag or even shoes. You just need to have them!

Photo Credits: My Awesome Dad

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Florals Meet Studs - How to mix 2 trends

Two trends to watch out for this year are florals and studs. While florals has been a fluctuating trend for years, studs on everything is a new one that has been ruling the scene from the past year and is going take up in a bigger way this year. Over the year, I too have incorporated a few key pieces into my wardrobe to reflect these trends :)

While the days are getting hotter, the evenings still have a chill to them at times, which I do enjoy once in a while when I visit my parents and relax on the huge open terrace that they have. This also gives me a chance to pull out my knits ;) So this weekend when visiting my parents, I mixed the two mentioned trends by pairing a floral knit and a studded denim which are both from Romwe. 

Floral Printed White Irregular knit - Romwe.com
Studded Pants - Romwe.com
Glitter Ballerinas - Linking Road, Bandra ( last worn here)

While florals don't need too much thinking, here are a few pointers for wearing studs:

• The key to wearing studs is to wear them in moderation, and so it's ideal to wear one piece in your outfit that is studded or wear studded accessories - Basically, don't complicate your outfit!
• While sequins are great for the night, studs are perfect for the day and also make you stand out
• When in doubt about studs, just wear a studded bracelet or a studded hairband :)

Photo Credits: My Awesome Dad

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