Thursday, March 26, 2015

MAX Fashion Play: 'Summer Secrets' 2015 Preview

Spring and summer are more or less synonymous in a city like Mumbai and for me they mean bright colours, lots of prints, light fabrics and airy silhouettes. At the recent Spring Summer 2015 preview hosted by Max, I witnessed a delightful blend of all these and felt like a child in a candy shop not able to wait to pick it up all. They had promised us some 'Summer Secrets' and what was revealed was fantabulous! They have incorporated most of the current international trends into their Spring Summer 2015 collection, and have it working very well for them with the really affordable price points they are offering. What impressed me even more was that not just the women's but also the men's collection was bang on track. The entire collection lets you prep up your wardrobe at really pocket friendly prices for the coming summer and I am going to take you through it all just the way I witnessed it - The Max Fashion Play way!

Tropical Prints

This range imbibes inspiration from the tropics and you can see the elements like the rain forests, fruits, beaches, birds, and palm trees all across this range along with a lot of pastels and muted tones. The men's and the women's range was exhaustive. I loved loved loved the crop tops.

Floral prints

This range is the perfect marriage of florals and colours. Right from small prints to big prints, bright colours to pastel colours, this range has it all. Working print on print is also quite easy with the offerings that this range has. The jumpsuit here was my absolute favourite out of the entire collection.

Sporty Collection

No men's collection can be complete without the sporty range. Graphic tees, comfy tracks, cargos and the swoon list can go on. This range was a really smart one from Max with the tees having a base print and then a numerical print on it.

Casual Ethnic & Indo-Western

The ethnic range consists of beautiful hues and the Indo-western range has a nice boho vibe to it. Casual anarkalis that you can also wear as maxi dresses, digital prints on crepe kurtas, maxi skirts, peasant tops and Indian embroidery on skirts and capes is one reason why I am going to lay my hands on these as soon as they are in the stores. 

Quite explosive isn't it! But well just in case you might have missed anything, here is the video encapsulating it all!

And they weren't done with us with that :) So I ain't done yet with you too ;) Post the multiple showcases, they had a bloggers styling activity which was my favourite bit, where they assigned us a model and asked us to style them. They ran a contest on their Facebook page called the 'People’s choice award' but more than the results what was fun was creating my personal style statement this is what I came up with :)

The look was a combination of a bright yellow free spirits t-shirt, a pastel blue bird print shorts and aztec weave tie-up shoes.

Here's my thought process behind look

A lovely afternoon with some lovely secrets revealed for a stylish summer ahead! Go check it all out at a Max store near you :)

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