Monday, July 21, 2014

An evening to remember - All White in Rado!


“If we can imagine it, we can make it, and if we can make it, we will.” 

Sounds familiar to the the thought process of most successful personal style bloggers when you replace the word 'make' with 'wear'. However those are the famous words that make for the vision of RADO watches, words that fed its inception in 1957, the start of an unusual success story. This vision inspired by an unshakable belief in the strength of technology turned a clockwork manufacturer into a world-class brand. An exceptional team of engineers, scientists, and designers set to work to create the impossible – and they succeeded. 

Started as the Schlup & Co. clockwork factory in 1917 in the small Swiss town of Lengnau, by three brothers Fritz, Ernst, and Werner Schlup,  in 1957, it became Rado Uhren AG and the first watch collection was launched under this name. From there has been no looking back for them!

When I got the opportunity to be part of such a story where our synergies matched - an invitation to be on board the exclusive panel of bloggers that RADO is currently curating, it was a sign that my destiny is taking me places too! :-)

Rado hosted the Mumbai chapter of their 'All White In Rado' meet up a few weeks ago, involving only a few select luxury, fashion and lifestyle enthusiasts in Mumbai. Their endeavour was to invite us to a showcase of the world class collection of Rado's white watches. Be warned, this is a picture heavy post :-)



My favourite - Keep reading below and you will know why! :-)

Involving a sit down dinner at the Taj Lands End, over a candid interaction with representatives from Rado and their brand ambassador Lisa Ray, we got into the heart of the elegance that goes into the making of a Rado Watch. Innovation was the key feature of the evening, that we got to witness along with a journey into the heart of Rado's glamour and technology.



Simran Chandhoke - Brand Manager - RADO & Piyush Kumar - Marketing Manager (India) - RADO took us through the history of RADO and the watches and their technology

A big hello from the lovely Lisa Ray!

Lisa talking about her prestigious association with RADO as their Brand Ambassador

My favourites from all the watches that we experienced that evening was the "Esenza Ceramic Touch' Collection which is woman centric and the most advanced collection from Rado. It focuses on the concept of 'Touch' and is crownless. You can set the watches by softly touching the case of the watch to activate it and stroking its sides to make the minutes and hours fly by or turn back. Made using round-breaking technology with high-tech ceramic and the famous Rado monobloc case construction, these timepieces are scratch-resistant, light and incredibly comfortable to wear. So while it may have no crown, it is surely fit for a queen. Rado is in the process of patenting this technology as they have the first movers advantage here!

Simran demonstrating how to set the watch

Finally I lay hands on this piece! :-)

Suits me perfect, doesn't it? :-D

Being seated next to Lisa was the other highlight of my evening. Our conversations rolled from fabulous watches, food, films, blogging to other fun topics and I found her very warm and approachable along with being super charming and drop dead gorgeous! She shines from within and the ease with which she talks about her successful fight with cancer, makes my respect for her grow even more.



Candid conversations with a brand team of a luxury brand have never happened with so much ease as they happened that evening and I am glad RADO made that effort. We will be having a lot more happening with them and I am looking forward to it :-)


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3 comments:

  1. You look so amazing :) And Lisa Ray is so gorgeous…

    love
    http://www.meghasarin.com

    ReplyDelete
    Replies
    1. Thanks Megha and I totally agree with you about Lisa!

      Delete

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