Monday, April 15, 2019

Women empowerment with Captain Marvel! #ShareTheLoad


On International Women's Day courtesy Ariel, me and my mini Aryaa celebrated women empowerment by attending a special screening of Marvel’s much anticipated first solo female superhero film 'Captain Marvel' hosted by Ariel. As the most powerful superhero of the Marvel pack, Captain Marvel only proves that women can not only do all that a man can do, but in fact do so much more! She's human with emotions but the mightiest and strongest, and there couldn't have been a day better than Women's Day to release the movie. Ariel's #ShareTheLoad campaign that addresses gender inequality in Indian households and encourages equal division of household responsibilities, was the perfect partner for this initiative that complimented the mission of International Women's Day of creating a gender-balanced world. It clearly resonates with the modern family ideology of men and women sharing the work load at home and being hands on with everything. I am glad me and my husband have a clear understanding of these without having to make each other aware about such things. The best part is Aryaa has never looked at any task being a boy's or a girl's task. For her it’s all the same.


Captain Marvel is two hours of pure female empowerment loaded with all the charisma and visual appeal that you would expect from a Marvel winner. With Carol Denvers aka Captain Marvel, the movie depicts superhuman strength who is now going to take on the most feared super villain Thanos. Captain Marvel encourages every woman to be independent, recognize the power and capability in herself, and always celebrate the superhero in themselves that juggles so many roles of mother, daughter, wife, sister, friend and so much more. This movie paves the way for a new generation of superhero stories spearheaded by women who strongly in my belief depict equality with the strong message of treating us as equals.


What I loved is that they have treated the character like any other superhero from the world of Marvel. The messaging is just perfect and there was no better way to celebrate it with our little women, who are going to take over the world in the future as we celebrate the 'Her' in 'Hero' with Captain Marvel. Thank you Ariel for the awesome time and initiative to empower us in these lovely ways.

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