Wednesday, April 17, 2019

#MujheSabNahiPata - The reality of a Mom's life!

In India, we are conditioned to think that a mother must know everything about her child. Honestly, nothing can prepare you for motherhood until you experience it. So to say that mothers know everything just because they are supposed to be the more responsible parent is an assumption I have always disagreed with. I seek advice from my mother, and my mother sought it from hers - that is how the journey of motherhood unfolds. When your child falls sick, your motherly instinct and knowledge will come together to try and help you to do your best, but even then, there is no guarantee that you will be right. That is why it is vital to accept that moms don’t know everything.

This topic was part of an insightful panel discussion hosted by All Out as part of its #MujheSabNahiPata campaign. The discussion among the panelists, which included actor Sonali Bendre, founder of First Moms Club - Ruchita Dar Shah, Dr. Samir Dalwai - leading pediatrician and Dr. Rupal Patel - Child psychologist, mainly centered around the health of children and a mother’s role in protecting her child. They examined the findings of a recently conducted survey by All Out® in association with MomJunction. The survey revealed that while there is no doubt that health of their children is a prime concern for mothers, there is lesser awareness about the risk of a mosquito bite, which can result in dengue.

Furthermore, while flu and viral fever are top of mind concerns, only 19% mothers considered dengue as a threat to their child’s health. And most mothers said that they do not seek advice from others because they are conditioned by society to believe that they know the best for their child. Expressing her opinion Sonali said, “Through the #MujheSabNahiPata campaign, All Out is celebrating tough mothers who acknowledge that they don’t know everything and are willing to share their stories to learn from others. I am thrilled to be a part of the conversation as it helps moms across the country to support and lookout for each other and protect their children from the threat of dengue.”

An ad film developed as part of the campaign portrays a mother’s worst fear and her story touches the heart. Already at 47 million views, it is helping create awareness and bring about greater vigilance against the threat of dengue, among mothers in India. If you haven't watched it yet, then you must!

The campaign also encourages mothers to share their #MujheSabNahiPata stories so that they can learn and help each other. As a mother, I believe that the campaign is an important step towards helping the society and even mothers accept that there is nothing wrong for moms to reach out for help, especially when it involves the well-being of their kid. 

After the panel discussion, the mothers present at the event, along with Sonali, tied a knot to the end of their scarfs and dupattas – a practice from olden times – as a reminder to share their #MujheSabNahiPata stories and reach out to as many mothers as possible. This is a great initiative by All Out® and I am glad to have been a part of it. 

Do you have a #MujheSabNahiPata story? Share it with me and I would love to share it with more mothers, after all, the only way to learn and be more vigilant is from each other’s experiences and mistakes.

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  1. Makes so much sense, Ritcha. Thank you for sharing about the campaign

  2. Saw the video and loved it. #MujheSabNahiPata is a powerful statement.

  3. Great campaign... N Apt #.. completely agree with what you have said


  5. Great campaign. Agree with your point of view.


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