Monday, September 9, 2013

TONI&GUY Hair Meet Wardrobe Official India Launch

What does an iconic British hair dressing brand do when they complete 50 years? Well, they take the super smart decision to officially launch in India :) Speedy growth and increasing urbanisation have spawned a new class of consumers with higher disposable incomes and a growing passion for fashion and style in India. Hence, significant new growth opportunities for foreign and domestic players have come into being. So cashing in on that, TONI&GUY officially launched their "Hair meet Wardrobe" concept in India! According to them, perfection happens when the right things come together. Which is why they have created the ultimate style equation – bringing hair and wardrobe together. Just like fashion, how one wear’s their hair speaks volumes about their style. And no one knows style better than TONI&GUY.

A Unilever brand, TONI&GUY products allow you to create runway-worthy looks that never fail to wow each season. And it isn't just for women, men too have an entire range devoted to them. Hence their motto 'Dress From The Head Down' applies to everyone :)

The India launch which was a much awaited affair, witnessed a level of fanfare and glamour not seen before in my life as a blogger. Global Hair Ambassador Mark Hampton introduced the brand, the concept, how London Fashion Week was incomplete without Toni&Guy, and then with the Official Fashion Stylist, Designer Manish Arora, created 3 different looks on the fashionistas for the evening - Casual, Classic & Glamour. My verdict - the philosophy was aptly transformed into appealing and easy to understand visuals for us to take back with us and apply.

 Let's decode these looks for you just how Mark showed us, and you can see for yourself how simple they are to do them yourselves:

The spunk with which Anusha Dandekar carries hereself, the textured top-knot on her looks perfect for a casual time out!

Soha Ali Khan is one of the few actresses that carries off vintage influenced looks with oomph! Something to do with her blue blood genes for sure. Her vintage side-swept waves created by Mark would classify as uber classic.

Glamourous is the only word that comes to my mind when I think of Malaika Arora and that is exactly what was thought when a look for her had to be decided. Her high glamour waves are just perfect!

Shiamak Davar couldn't have ended the evening better than with the "HairMeetWardrobe" theme focusing on the three styles of the evening Casual, Classic and Glamour and the three women who rocked the looks!

And while the night had just begun to rock, I was charmed away by the charming Mark Hampton (such a cutie I tell you!)

  Pic courtesy: Shanaya

The fabulous launch is only making me look forward to their awesome products now in India! While I have picked up a few on my trips abroad, the official launch just makes it easier for us and I can't wait to try the entire range here now!

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  1. A fab post must say :)
    U look adorable !

  2. You look amazing! Event looks so cool:)

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