Sunday, April 29, 2012

Women's Health launches in India

The India Today group launched the very first issue of Women's Health magazine (India edition) this month in partnership with the US-based Rodale Inc, the publishers of Women's Health magazine across 26 countries. With a tag line ‘Fit is the New Sexy’, the Indian edition has been positioned to appeal to the sensibilities of the new generation of contemporary, confident and ambitious young Indian woman in the age group of 20s and 30s – who is looking for a resource that helps her achieve her potential, her passions and her personal best! Women’s Health has been a reservoir of health, fitness and style for women the world over. The 27th international edition, Women’s Health India continues to match the exacting standards set by its cousins around the world. I must say this was a magazine that was much needed to be launched in this country and I am happy that it finally has!

The content in the Indian edition can be defined in two parts broadly- one 'Healthier and Fitter life' that includes health, fitness, nutrition and weight loss, the other 'Upgrading your Life', which includes beauty, style, sex, relationships and life skills. The cover stories of the magazine will typically be Bollywood celebs’ success secrets, fitness and diet regimes and their beauty secrets.

Anushka Sharma graces the cover of the launch issue in her super fit avatar and also launched the magazine.

Accompanying her at the launch were fitness expert Leena Mogre and the Editor of Women's Health India, Sanghamitra Chakraborty. 

Sanghamitra Chakraborty said “Today women are more independent and are in the forefront of the change. Women’s Health India is a magazine that speaks its mind without being judgmental. Our boldness, sense of humour and honesty is exactly what women want - they appreciate easy, smart, fun choices, not suggestions for unrealistic life changes.”

Anushka answered loads of questions that were thrown at her. The most sensible advice that she gave was not to try to be like her or Deepika or Priyanka, but to follow what is right for your own body type. She also reinstated something that I believe in - It is important to eat every few hours since it increase our metabolic rate whereas our body tends to store whatever it gets as fat if we starve it.

When asked about Zumba, Anushka was clueless what it was :) When told it was a dance form , she was like "We dance enough in Bollywood, there is no need for me to practice Zumba!" :) Cute moment according to Ri(t)ch Styles :) 

Anushka's favourite shopping haunt and brand is Zara. She was dressed in an all Zara attire for the launch.

I hope Women's Health is able to impart the kind of advice they say they are going to, as realistic information is what women in India today need. I have followed similar advice for the last 10 years of my life which has been responsible for my 18 kilo weight loss :)

So, what are you waiting for women? Get your hands on a copy now!! :)

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  1. I need to grab my copy now :)

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  2. how nice anushka luks..though i dont find her face pretty..she has that confidence of a independent young woman which i like......

    and hope this mag publishes great stuff on women's health!!

  3. She looks amazing.

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