Friday, September 26, 2014

Audi launches their Autumn Collection 2015

When one pairs the term 'Luxury' with 'Cars', the first thing that comes to my mind are German Luxury cars. Why Luxury cars and not just cars(since most cars Germans make are so opulent)? Simply because they mastered the art of making the best cars ages ago, much before any other country, and from then have graduated to becoming proficient in making state-of-the-art Luxury cars too, earlier and better than anyone else in the world. Add to that the term 'Style' and you have the undefeated leader standing right there - Audi - a brand with which Luxury and Style are synonymous. So when Audi invited us to be a part of their Autumn Collection 2015 unveiling, we were delighted to be a part of the extravaganza.

A power packed evening, the night kicked off on a high energy note with Jay Jay hosting the launch in his quirkiest best and Monica Dogra of the electro rock duo Shaa'ir and Func belting out some fabulous numbers.

What followed was something we hadn't seen earlier, an eclectic mix of luxury cars and couture together on the same ramp! Renowned designer Varun Bahl presented a stunning Audi-inspired collection with cars from the Audi Autumn Collection forming the perfect backdrop. The line-up.that graced the ramp were centered around 3 distinct lines – Sporty, Progressive and Sophisticated. An absolute feast for a connoisseur's eyes!

Varun Bahl's designs were an amalgamation of modern silhouettes like jackets, dresses, trousers, skirts, and shirts with contemporary Indian embroideries and hand-done techniques. The jacket was the focus of the 3 lines and was used in different ways - cropped and sheer with logos for the Sporty chic look, structured and ruffled for the Progressive look and very Great Gatsby influenced with rich fabrics like velvet and brocade with sequins for the Sophisticated look. His colour palette was a mix of black, silver, grey, ivory, beige, pink and blue, colours of the coming season. The fabrics used were silk, tulle, cotton, crepe and satin, predominantly materials that Varun Bahl is known for.

The most impressive feature of the Audi A3 is that it comes with the MMI® touch which makes handling the car effortless with everything at your fingertips. Its been awarded the World Car of the Year Award for features and technology on the racetrack that far exceed its category. The Audi A4 has been given a sporty makeover with the S line competition kit and the new alloy wheels take its look to a whole new level. The Bang & Olufsen sound system in it is an icing on the cake!

The 17-inch alloys of the Audi Q3 stole my heart. Add to that the Xenon plus headlights, it screamt 'Sporty' in every way! And then when the Q7 rolled onto the ramp, it took my breath away. The lower bumper spoilers, dynamic roof line and drawn back headlights radiated a sense of power and authority.

What I found really cool in the A6 was the fact that one can adjust the front seat from the rear. The BOSE sound system has been specially developed with 14 speakers for the perfect acoustic experience. For a music maniac like me, this can be the best thing that can happen to a car.

Finally. it was time for the showstoppers of the night....

The Audi RS 7 Sportback in a matt finish and embodying its signature honeycomb grille(gorgeous in every way), with designer Varun Bahl in it making a stylish entry, got the wows and the claps from everyone!

This I thought was the finale of the spectacular show, but No-Oh-No, look who just came roaring out of the dark - the gorgeous Audi R8 Spyder followed by Joe King, Head, Audi India with Katrina Kaif (a proud Audi owner) - the final showstoppers of the night! 

The R8 Spyder definitely is one of the most breathtaking cars that I have ever seen in my life. I was surprised to know that the hood if closed, can be opened easily up to a speed of 50 km/h at the touch of a button – fully automatically in just 19 seconds.

Mr. Joe King, Head, Audi India summed up the launch perfectly for us, “Luxury and style are synonymous with the Audi brand. Our connection with fashion is therefore logical and natural. Fashion is all about being on the cutting edge. With the Audi 2015 Autumn Collection we are putting our best fashionable foot forward. Varun Bahl’s breath-taking designs, inspired by our cars perfectly complement our stunning Autumn Collection. As the number one luxury car brand in India, it has been our constant endeavor to introduce exciting cars that set new standards in sportiness, progressiveness and sophistication. The Audi 2015 Autumn Collection is a celebration of these core values and reinforces our philosophy ‘Vorsprung durch Technik’."

Finally, I'm super excited to share my come back look with you guys post my pregnancy -  What I wore to the event! :)

Silver Dress - Soprano(USA)
Earrings & Necklace - Swarovski
Watch - GUESS
Silver & Black Heels - Forever21
Black Cropped Jacket - Romwe
Audrey Hepburn Clutch - Romwe

Audi promised us a dazzling night laced with sportiness and fashion - 5 new cars, 15 top trends, 1 stunning collection and let me tell you like always, Audi kept its word! With all the stunning cars that I saw that night, my determination to own an Audi vehicle of my own becomes even stronger. God willing it will happen soon :-)

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