Tuesday, December 23, 2014

Celebrations at Shazé!


Christmas is here and it's time to bring out some holiday cheer! Time to toast to the year gone by and to the good times ahead! Also time to toast to my dear Aanam's blog What When Wear turning 3 in style with Shazé's latest launches!

Shazé is a premium lifestyle brand with gift options ranging from fashion jewellery designed in Italy which it launched recently, scarves in soft Yak wool, sunglasses, watches to home décor that also includes adorably cute baby stuff (you know why baby stuff is so dear to me these days!). My favourites are all laid out below for you to check out and desire!







Well well well, what did I tell you? Gorgeous aren't they? But I ain't done yet :-) The best part that I loved is yet to come.

Shazé's latest jewellery campaign which has just been launched - The ‘Un Occasion’ Campaign, is all about dispelling the thought process that only occasions such as Diwali, Christmas, birthdays or anniversary’s call for buying gifts. Infact Shazé’s jewellery range is fit for any occasion and every mood, anytime time of the year, just how I like it. I dress up everyday without waiting for a special day or raison d'être cause I believe in making every day an ocassion! Do you still need any other reason to get going and gift yourself a pretty piece my dearies? ;-)



Shazé is available in Mumbai at their store on Hughes Road, and pan India through stand alone stores, shop in shops and on their online store.

What When Wear, all the best for lots more years and loads of success!


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Wednesday, December 3, 2014

Just Be Yourself

My pregnancy was filled with futile shopping visits most of the times that I wanted to buy clothes. Having not put on too much weight other than a little bit on the tummy and on the curvy areas, maternity clothing didn't fit me well and regular clothing my size would be super tight on the tummy. What I needed was good plus size clothing which most brands in this country don't really believe in despite most Indian women actually being endowed with curves in the right places. I mean being curvy is good - Ask the ones who have the curves! Since I am extra choosy and picky and can't make do with just something not up to the mark, I managed with existing clothes in my wardrobe that were either flary or were picked up abroad(they actually have great clothes catering to plus size and curvy women). Even when I wasn't pregnant, because of being heavier on my lower body, I always craved for well fitting pants that I didn't have to alter to fit my waist, because I always had to buy larger sizes as per my butt size! I constantly wondered why hardly any brands ever bothered about it, and if they did then why did they not care to make stylish clothes instead of drab and boring ones.

My recent visit to Westside seemed like an answer to all my prayers. Sassy Soda, its latest trendy collection designed for women who love their curves and believe in 'Have it, Flaunt it' definitely displays a unique understanding of the fashion needs of the curvier youth of today.

I had a great time exploring the collection cause it was too good to be true, and put together a few outfits too to show you how awesome this collection is!







I love how they have taken care to incorporate all the latest trends, be it fun prints and silhouettes and colours that pop to add oomph to your wardrobe. Finally curvy girls are going to dress up without any compromises.


Plus size fashion in India is not going to be the same anymore. Westside has definitely added SASS to this segment! :-)

By the way, it's not just Sassy Soda that they launched recently. They have also introduced their first in-house stylish and affordable lingerie brand called Wunderlove. They have 3 different collections to suit different moods - Daily Essentials that are your everyday must-haves. Everyday Pretty that lets you explore your fun, playful side and Fancy Pants of alluring and elegant separates. Something to suit everyone's taste. I am a crazy hoarder of lingerie and I know for a fact that I am going to go back to pick up not one but loads of their gorgeous pieces. Lovestruck is the apt word for what I feel about Wunderlove! 


These launches scream out to me "Just Be Yourself"! 

I'm sure you guys want to know what all I picked up but what's the hurry? :-) Soon Soon.. Very soon... Till then do go and check out these new launches at Westside! 

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Tuesday, December 2, 2014

The Luxe Café - Global Luxury at your fingertips

Having been a part of the Publishing Industry in India particularly the Luxury domain, I know for a fact that there are hardly any publications in the B2C market covering Global Luxury that focus on high-quality curated content and don't give the eyes an eye sore. After having developed a highly respected magazine for the Indian Luxury market, I know the pains it takes to put together a product that shares first-hand information and a 360 degree view of the elite lifestyle choices in today's world. So one day while browsing for one of my work projects when I came across TheLuxeCafe.com,  I was truly impressed by how well it was fashioned as a virtual salon for the serious purveyors of luxurious living. As an online luxury lifestyle magazine, this virtual café is poised to be a one-stop destination for people globally who appreciate exclusive tastes, travels, technology and much more. The content revolves around Fashion, Interiors, Auto, Real Estate, Travel, Gastronomy, Personas and Ideas.


India is still on the path to 'Luxury Consciousness'. The delay isn't because we do not have the disposable income due to which we are disinterested, but because there isn't proper access to required information. The Luxe Café is trying to bridge this gap by appointing not only experienced writers, artists and design specialists to create a unique offering, but also selected industry experts to directly engage with the readers and provide them first hand authentic information to make informed choices regarding premium brands.

Editorial Director of The Luxe Café, Manisha Mayur Shekhar [ex-journalist and luxury marketing expert] has her focus very clear. As luxury enthusiasts are on the rise not only in cosmopolitan cities but also in upcoming tier II & III cities, she wants to extend the experience to the discerning audience who are becoming highly brand conscious in these cities as well. To put it rightly, India has become the new destination for Luxury. According to a recent report by ASSOCHAM and Yes Bank, India's luxury market is expected to reach $14.72 billion by 2015 from an estimated $8.21 billion last year, with about 30% of the customers coming from smaller cities. The rapid growth of the Indian middle class has ensured that a larger number of consumers are able to afford luxury goods than ever before. Luxury is no more just for the privileged few. Therefore, Manisha has made sure that The Luxe Café is uniquely designed and features a selection of engaging, informative and exciting stories, reviews, experientials and tips from brands directly to consumers, thus making it not just a regular online magazine,but a quick gateway to the world of luxury.

My favourites hands down were the Fashion and Travel sections.




Personalities like HH Maharaja Gaj Singh, Rosita Missoni - founder of the Italian fashion house Missoni, Malav Shroff - boating tycoon, Dinaz Madhukar - President of DLF Emporio, Riccardo Bestetti – creator of bespoke Italian men’s shoes, are some of the famous names from among the selection of many more who will be associated with The Luxe Café. This for me means hanging out with the best and appreciating the finer things in life.

Those looking for a good read on the Luxury Industry, do log on to The Luxe Café and I promise you will be awestruck! Meanwhile I am heading there to read the latest stories :-)

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